NIL ecosystem uniting higher education, collective bargaining, coach and athlete representation, and brand experience marketing Legal Team

Meet the team

We set the example. We embody our values. We are courageous and forward thinking, embracing change and propelling ourselves and our clients. We unify, inspire, and empower each other. We are today’s winners, combining AI and Law.

Rick Alexander
Director of NIL Compliance

I am a GenAI Marketing Developer with a Master of Jurisprudence (M.Jur.) and specialized training in Law and Policy from Texas A&M University School of Law. I am an 86/23 Aggie with 25 years of experience in branding and marketing across the entertainment sector, including as a former member of the USFL and a USA Olympian.

As a lifetime member of SAG-AFTRA, I bridge technology, legal and compliance rigor, and creative execution to help athletes and organizations build NIL brands that are defensible, compliant, and audience-ready. Our mission is to connect college athletes with their audiences and help them achieve their short- and long-term goals.

We also support the Modeling and Proposed College Athlete Labor Union efforts affiliated with SAG-AFTRA by providing personalized marketing consultations tailored to each NIL client’s goals.